In my last blog post How to Start Affiliate Marketing for Blogs, we went over how to start affiliate marketing. But how do you find products to promote as an affiliate? And how do you know if those products will be a good fit for your target audience? In this blog post, we'll discuss how to find affiliate marketing products for your website.
The following are 6 steps to find the right affiliate marketing products for your target audience:
DISCLOSURE: Some of the links that I share in this article ARE my affiliate links. This means I may earn a commission, at no extra cost to you. In fact, sometimes you'll get a discount or free credits just FOR using my link. 🙂
Choose a Niche
Before you can find the right products to promote, you need to choose a niche to focus on. One place to get ideas for niches is Amazon.
Amazon's product categories are great because they help visitors find exactly what they want. But they're also useful for driving traffic and increasing conversion rates. You don't have to limit yourself to just one category either; you can use multiple ones. If you decide to go broad, you'll still benefit from focusing on certain niches.
For instance, if you sell books, you could set up a separate product category called “books about dogs.” Then, you could add subcategories like “bestsellers,” “children's books,” and “fiction.” By doing this, you'd increase the chances of finding potential buyers.
You might think that this approach would take too much work—but it doesn't. All you need to do is open each category and sort the items into lists. Once you've done that, you can start adding relevant keywords to each list.
Once you've finished, you'll have several categories that are optimized for specific searches. And since you've already spent some time creating those categories, you won't have to optimize them anymore.
You can then choose the niche based on your own experience or expertise and how much traffic you think it can generate. If you're not sure, try a couple of different niches and see which one performs the best.
You can read more about niche research in my previous article: Find The Most Profitable Niche Markets To Build Your Online Business.
Define your target audience
Once you have decided on your niche, the next step is to define your target audience. What are their interests? What are they searching for online? What kind of products do they like?
When defining your target audience, it's important to be as specific as possible. This will help you find affiliate marketing products that appeal to them. For example, if you're targeting pet owners, you might focus on products for dogs or cats. You can further niche down to a specific breed of dog or cat.
You can then create buyer personas from your target audience. A buyer persona is a fictional character that represents your ideal customer. To create one, you need to gather information about your target audience and then use that information to create a profile of an ideal customer.
Your buyer persona should include:
– Demographic information (age, gender, location)
– Psychographic information (lifestyle, interests, values)
– Behavioral information (shopping habits, how they use your product)
The important thing to remember is that you need to know who your target audience is before you can start looking for products to promote. Once you have a good understanding of your target audience, finding the right products will be much easier.
Know What Your Target Audience Needs
Once you know who your target audience is, the next step is to do keyword research. Using keywords is an effective way to help searchers find the specific information they are looking for. People either use voice search to find products and services relevant to their needs by speaking the keywords into a microphone or inputting them into a search engine through typing.
By using the right keywords, you can attract more traffic to your website and increase your chances of making a sale. When doing keyword research, focus on high-traffic keywords that apply to your niche. You can use tools like Google AdWords Keyword Planner and UberSuggest to find the right keywords for you.
Use high-traffic keywords that are relevant to your niche, and see which products come up in the search results. Then sign up for affiliate programs for those products and add links to your website. This will help you reach more people who are interested in the products you’re promoting.
Research Your Competition
When you’re first starting out in affiliate marketing, it's helpful to research your competition. You can perform this analysis by looking at how your competitors are building their sites and where they are placing their ads. This way you can see what’s working well for them and try to emulate that in your own campaigns.
Here are some ways to find out about your competitors.
1. Visit your competitor’s site and look for links to other sites. If they are linking to other sites, it means that they are interested in getting traffic from those sites. If you see they are having trouble attracting visitors, you might want to consider offering similar services.
2. Check your competitor’s social media profiles. On Twitter, Facebook, Instagram, LinkedIn, and Pinterest, you can find out what types of posts they are sharing. Are they posting about their latest news, promotions, special offers, or product reviews?
3. Search for keywords related to your niche on Google. Your competitor could use certain words to attract customers. For example, if you sell dog food, use the word “dog” in your ad copy. When people type in the keyword “dog,” they are likely to end up on your site.
4. Research the analytics tools your competitors are using. Many companies offer free analytics software. These tools allow you to track visitor behavior and performance. They can tell you whether people are clicking on your ads, and how many conversions you are generating.
5. Use Google Trends to learn about popular topics within your niche. If you are selling dog food, you might notice that there is a lot of interest in dogs and breeds like pit bulls. By researching trending topics, you can determine what types of products are being sold.
6. Identify the affiliate marketing products your competitors are promoting. Once you have found out what your competitors are promoting, you can start thinking about creating your own list of affiliate marketing products.
Use Google and other search engines to look up terms related to your niche. See what comes up in the search results and note the websites that are ranking well. Then try to do better than them.
You can read learn about competitive research in my previous article: How to Make a Competitive Analysis and Use It to Your Advantage?
How to Choose the Right Products
Now it's time to look for products to promote. There are a few things you need to keep in mind when doing this:
– The product must be relevant to your niche
– The product must be of high quality
– The product must have a good reputation
When looking for products, it's important to remember that you're representing the company that makes the product. This means that you need to be careful about what you promote. If you promote an inferior product, it will reflect poorly on you and your business.
Once you've found a few potential products, take some time to read reviews of them. See what other people are saying about the product. If there are a lot of negative reviews, it's probably not a good product. But if there are mostly positive reviews, it's a good sign that the product is of high quality.
Finally, make sure that the product is relevant to your niche. It won't do you any good to promote a product that nobody in your target audience is interested in. For example, if you're in the health niche, promoting a product like weight loss supplements would make sense. But if you're in the fashion niche, promoting weight loss supplements wouldn't make much sense.
When you've found a product that meets these criteria, it's probably a good product to promote.
How to find affiliate marketing products to promote as an affiliate?
There are a few different ways to find products to promote as an affiliate.
Search through affiliate networks
There are a few different ways to find affiliate marketing products, but one of the easiest is to join an affiliate network like ClickBank or Commission Junction and search for products on affiliate networks. Affiliate networks are websites that connect affiliates with merchants.
These networks have thousands of different products to choose from, and they're a great place to start if you're looking for new affiliate products to promote.
They make it easy to find and apply to affiliate programs, and they also provide helpful resources and tools for affiliates. Plus, if you’re approved for a program through an affiliate network, you can usually start promoting the products right away.
There are a few different affiliate networks out there, so take some time to research and find the one that’s right for you. And once you’ve joined, start browsing through the merchant programs to find products that fit your niche.
Search on Amazon
Another way to find affiliate marketing products is to search for them on Amazon. Amazon has a huge selection of products, and you can easily find products that are a good fit for your audience.
Use Google Search and Google's auto-suggest to find the best affiliate marketing programs
Finally, you can easily find affiliate programs by searching for them using an internet browser such as Google or Bing. For example, you can just Google “Best Niche products to promote” (replace niche with your niche) or “Niche products affiliate” and see what comes up. So do some research and see if you can find any good affiliate marketing products to promote.
Sign up for affiliate programs for those products
Once you've found a few affiliate marketing products that appeal to your target audience, it's time to sign up for the associated affiliate programs. Most merchants have an affiliate program where you can join as an affiliate and promote their products.
You can find the sign-up forms on their websites (usually at the website footer), so this shouldn’t be too difficult. Signing up is usually free and it only takes a few minutes. Just make sure that you read the terms and conditions carefully so that you understand the rules and restrictions.
Add links to your website and start promoting
Once you've signed up for the affiliate programs, it's time to add links to your website and start promoting the products. You can add text links or banner ads to your website. You can also do this by creating a “Resources” page on your website or by adding widgets to your sidebar.
Just make sure that the design and layout of your website are consistent with your brand image. Also, be sure to write helpful blog posts and create informative social media posts about the products so that potential customers can learn more about them. Then start promoting those products on your website and see how they perform.
Monitor your results and make changes as needed
Affiliate marketing isn't a one-size-fits-all approach; what works for one business may not work for another. So, it's important to monitor your results regularly and make changes as needed.
Keep track of how many clicks and conversions you're getting from each campaign and adjust accordingly. If a particular product or keyword isn't performing well, then try something else. And if something works well, try doubling down on those efforts.
The key is experimentation and constant optimization. So, don't be afraid to try new things and see what works best for your business. By doing this, you can continue improving the effectiveness of your affiliate marketing campaigns.
How to determine if those products are a good fit for your audience
When you’re trying to determine if a product is a good fit for your audience, it’s important to consider a few factors.
First, think about the topics that your website covers. Are the products a good fit for those topics?
Second, look at the demographics of your audience. What are their ages and genders? What are their interests and hobbies? Are the products something your audience would be interested? You can test it out by asking a few of your audience members or to get a better idea.
Third, think about how well you know the product and the company behind it. Do you trust the company and the product? Will you be comfortable promoting it to your audience?
Affiliate marketing can be a great way to monetize your website by promoting products that are a good fit for your audience. By following these tips, you should be able to find affiliate marketing products that are the right fit for your website. Just remember to do your research before promoting any products, monitor your results, and make adjustments as needed.
Now that you know how to find affiliate marketing products for your target audience, it’s time to get started. And have fun!