Lifetime Deals – What are they and how to Leverage on them in your business

Have you heard about lifetime deals? There are many benefits to purchasing software lifetime deals. The software is purchased for a one-time payment.

What are lifetime deals?

A lifetime deal offers you a chance to pay one lump sum instead of making small monthly payments.

It is common nowadays for software as a service (SAAS) to have lifetime deals. This software can provide you with a great advantage if you are willing to pay one-time payment. When you are in business, you would want to try to control costs. In Chinese, they say to make money you either get more sources of income or reduce monthly expenses. A lifetime deal is one way to do it. In a nutshell, you pay a sum upfront, and that is it.

Why would software companies want to offer lifetime deals?

Why do companies offer lifetime deals? Primarily for two reasons: 1) The company wants to accommodate their customers’ needs; 2) It is easier for the customer than paying monthly. For instance, Microsoft Office has had lifetime deals in the past, but Microsoft releases new versions of Office software every three years. So, in general, the newest version is always better than what has been purchased before.

Nowadays new software companies also offer lifetime deals to get their first seed capital . The first users’ investment can go into developing and maintaining the software. In turn, this will substantially lower the cost of customer service. Compared with monthly subscription, lifetime deals offer the customer better price as well as fewer future upgrade charges.

Why should you be considering lifetime deals?

Apart from helping to control costs for you, another reason is that in the long term you might end up paying the same price as what you would have paid for a lifetime deal. For example, if you pay $5000 for a software whose monthly subscription charge is $49, after 5 years, you will end up paying exactly $27500, which is exactly what you would have paid if you had purchased the lifetime deal. However, when you start with the lifetime deal and then switch to monthly plan later on, software companies will offer you special deals to get more money from your pockets.

Best deal site for lifetime deals

There are many lifetime deal sites nowadays. But the most credible one in my opinion is AppSumo. They have a long history of providing customers with great products at the lowest prices. AppSumo offers lifetime deals for many software and other digital products and services including Kindle Fire, software app, online course, etc.

Also AppSumo offers its customers several freebies along with lifetime deals such as free e-books or courses or webinars. It is very common nowadays for software companies to offer webinars to their customers to update them on new upgrades of the product in question.

Appsumo is the first lifetime deal site and they are still very popular today despite many other similar deal sites have sprung up. I believe one of the reasons for their popularity is that they consistently offer many great products.

According to AppSumo, “We prefer to drive value and deliver benefits than just make money.” They want to help you become successful. AppSumo’s lifetime deals are a mix of mostly digital products that will help you run your business in the most efficient way possible.

Another thing which I love about Appsumo is that it has 60 days money back guarantee and getting refund is easy. In fact, if your product does not meet your expectations and you don’t feel it is worth the money, you can return the product and get refund. They will give you your full refund within 60 days if you don’t like it. So you can really give the software a good run and try it before you decide whether to keep it or not.

What I would like to share with you today though is is a no-brainer deal by Appsumo which is called Appsumo Briefcase.

What is Appsumo Briefcase?

Appsumo Briefcase is a Quarterly membership subscription which costs $147 quarterly (which means $49/month). With Briefcase Quarterly, you’ll receive $196 worth of credits which could be used to purchase AppSumo lifetime deals each quarter that your membership is active. That is extra $49 every 3 months! This is really a no brainer deal if you need to buy software for your business as an entrepreneur or business owner.

When you buy deals, you automatically get 10% OFF on any AppSumo purchases when you are a Briefcase member. AppSumo is always adding new tools to the store and with your Quarterly credits, you can get access to these brand new tools.

In addition, you will get to buy all the apps from LastCall promotion which means that those deals are already over for regular Appsumo users but you still get to buy them for an extra few days. So when other non-members regret that they have missed out the deals, you can still buy them.

Another benefit of being a Briefcase member is that you are included in Early Access promotions which means that you get to try out new softwares before anybody else. Talking about first mover advantage…

By being a member, you get to enjoy free lifetime deals from Briefcase and as long as you are an active paying member, you will always have access to these tools. At the time of writing this post, the two tools available to all members are KingSumo Web Pro for marketing and MissingLettr for Social Media Automation.

You can cancel the subscription at any time and keep all your purchased lifetime deals forever. So if you would like to check out Appsumo Briefcase or get your Briefcase account, you can click the link here.

There are many sites that provide lifetime deals nowadays and it might be difficult to choose from among them because there are too many options available.

What do you need to look out for when buying lifetime deals?

There are many questions that you need to ask yourself before your purchase decision and here are some tips in choosing lifetime deals:

This is one of the most important things you need to consider for lifetime deals. This determines how easy it is to use the software. If the software is hard to use, you will end up getting frustrated and quitting. Because this happens, you might not be able to save as much time and money as possible in using the software which means it might not be something worth using after all and it will just become a white elephant and a “shelf”ware.

Credibility of the company which offers the lifetime deal

The credibility of the company sellling the lifetime deal is important. There are many companies which have been going through the scam allegations for quite some time now, so you need to make sure that you are not buying from one of them. One way to find this out is through joining Facebook groups which discuss about lifetime deals. Before purchasing any lifetime deal, you need to read reviews and ask questions in these groups as well as on any other social media platforms that discuss about lifetime deals.

How long has the company been around?

This is also a very important thing you should check before purchasing lifetime deals from any company. If the software and business has been going for a long period of time, chances are it is worth buying.

Another thing is credibility of the product. This is determined by the reviews and statistic of the software. Therefore, it is important to read the reviews online before purchasing a lifetime deal. I would highly recommend you to try this process and see how it works for you. If you are buying products or services online, you need to opt for those which have many reviews as well as ratings.

Read the terms of the deal carefully

For example, does the deal include future upgrades or future features ? What if the limits of the lifetime deal is exceeded? Will you be able to upgrade your purchase or do you have to pay for a subscription? I would strongly suggest that you read the terms carefully before deciding to buy.

You need to read through all the terms carefully before clicking the purchase button. This way, you can avoid any issues that might arise after making the payment for the product.

You should also look at the amount of time you will get to use it before the deal ends in case you decide to keep it for longer period of time. You need to consider your budget as well as budget available for software purchases.

Check out the product website

Usually you will be able to find more information on the product from its website than the appsumo sales page . You can get to see its features, requirements, price and other important information.

Particularly if you are just starting up, you need to be careful with your available funds and resources. To get the best deals, you need to be selective with your purchases. You also need to know that life time deals might not be very beneficial if you do not know how to use them correctly.

In Conclusion

Buying lifetime deals can be addictive as there will always be new softwares that look interesting. Beware of shiny objects syndrome. While purchasing lifetime deals can save costs and be very useful for your business, you need to be aware of the inherent risks in them too as many a time they are new start-up companies.

Therefore, before you buy into one, take note of any red flags and also ask yourself the questions above to make sure that you really need them before you buy and you should be alright. Ask yourself do you really need to buy that software? How will you be using it?