About Me

Penny Chen

Penny Chen

Hi, and a warm welcome to Ecommerce with Penny. This site was created to discuss topics like starting a business online, entrepreneurship, ecommerce, online business, best online courses to take and much more. Be sure to check back often!

This is the first post for this website and I would like to first start with a brief introduction about myself. My name is Penny. I am an ecommerce entrepreneur since 2014. However, I did not start this entrepreneurship journey for the first 40 years of my life. Like some of you who may be reading this post I had been an employee all the while since I graduated from school and started my career. All this while I had never thought about starting my own business as I was comfortable with my life drawing a monthly salary.

What led me to starting my own business 

Then one day, my husband came back to tell me he had lost his job. Given his age (he was in his late 40s), it was difficult for him to find another job. So I suddenly had this epiphany that maybe I should try to learn how to start a business so he could continue working on it. If he would be hard for him to get a job at his age, why wait for others to give him a job? So I started taking an interest in learning about Ecommerce.

How I started embarking on my entrepreneurship journey

Frankly, if not for my husband, I would not have been inspired to starting a business online and began my entrepreneurship journey. This is because I was exactly like what Robert Kiyosaki had described in his book Rich Dad Poor Dad–I grew up in a middle income family where Mom was an English teacher. Dad went into garment business during his younger days but failed, so Mom always feels that starting up business was risky. She had been telling me since my younger days to study hard, get good grades and then get a good job to have a secure life. In fact, I had never doubted about what Mom said, so I never thought of starting up business as to me that is “dangerous”.

Where to start?

We all need this push in life and I guess my husband’s experience prompted me to act. However, I really had no experience in doing business. In fact, I did not know where to start or what business to go into at all. Furthermore, I was working full time then, so I was not sure whether it would even be possible to start a business on the side given my work commitments. Little did I know that it was actually the start of an exciting journey of self-discovery and development.

Ecommerce and online business have Low start-up cost

So for the first half of the year I was just groping in the dark. One of the very first things I did was to set up a company, so it was a legitimate business. I did everything in a DIY fashion to keep the costs low. I designed the logo of our company using an online logo design software in just a few hours. I started reading up information and paid attention to my surroundings to see what I could sell.

First half year I was in the dark

I found my first product when I went to an overseas night market when I went on a business trip. I felt that it was a very interesting product which was not commonly found in local stores. So I contacted the overseas supplier and imported the product to list on a local online platform. However, I then realized that my product listing was always buried in the many product pages on the local platform. That made me wanting to learn more about selling online so I could improve my online sales.

I found a great online business training that showed me the way

So cutting the long story short, one day I received an email about this online course teaching people selling on the biggest ecommerce marketplace on the planet (you got it right, it’s Amazon.com). I watched the sales video and believed that it was an opportunity that I should go for. I then signed up for the program thinking if it could help us learn more about selling online and making money, then it would be all worthwhile.

I followed the system and took massive action

I then studiously followed the program step by step during my free time and as they said the rest is history. I could start selling and make some money. Most important of all, through taking that important first step I had realized my dream of helping my husband to start a business of our own and started my entrepreneurship journey. I will share more about this online training that I took and benefited from in the next post as I do not want to deviate from the purpose of this post which is to welcome you and also to share about how I started my entrepreneurship journey.

Yay! I have my own online business

Looking back, I would say that I have absolutely no regret on embarking on this journey. Particularly when 6 years on, we are still selling online and have gained so much valuable experience along the way. The investment in the online course that got me started had return many times back to us and continue to do so.

The value of a good online business training

I truly believe in the value of a good course in saving valuable time to get me started on the business. In fact, since the time I started my entrepreneurship journey, I had spent a lot of time searching for the best online courses to take and resources. I have invested more money from my business to continue educating myself so I can stay abreast of the development in the online marketing world.

Grateful for this entrepreneurship journey and opportunity

I am very grateful that God has blessed me with this opportunity to go on this path and the abundance through this endeavor. I truly believe in paying it forward and sharing. I hope that through my sharing you will learn from my experience and find your own freedom to build something meaningful from scratch. I believe this will be important as we are going through this Covid-19 period where online businesses are thriving.

In conclusion

With that, I shall end this first post and let me extend the very warm welcome to you again to be on this journey with me. What is your entrepreneurship journey like? Have you started one or planning to start one? Put in your comment below so that I can also get to know you. Please let me know if you would like me to cover anything in this blog and I will do my best to share with you more. Last but not least, if you ever need a hand or have any questions, feel free to leave them below and I will be more than happy to help you out.


All the best,

Penny Chen


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