Why Email Marketing For Startup Is More Important Than Social Media
If you think social media is the best way to reach your audience or get customers, think again. Email marketing remains the most effective and reliable channel for marketers to drive ROI. Email marketing is – and will continue to be – the most cost-effective and measurable way of reaching out to your interested potential customers. In this blog post, we will cover everything you need to know about why email marketing for startup is more important than social media. Let's get started!
DISCLOSURE: Some of the links that I share in this article ARE my affiliate links. This means I may earn a commission, at no extra cost to you. In fact, sometimes you'll get a discount or free credits just FOR using my link. 🙂
What is Email Marketing?
According to Wikipedia, email marketing is a process of sending commercial messages to a group of people using email. It is an efficient way to reach potential customers. It’s also the most cost-effective way to stay in touch with your customers and promote your business.
It can be beneficial for startups in many ways. It helps startups create brand awareness, reach out to customers, create trust, and drive sales. It is the most cost-effective option for startups.
Email marketing campaigns can be planned and executed very easily. You can personalize your emails, include images, and drive your sales in a very effective way. It can also be integrated with social media campaigns.
Why is Email Marketing Important for Startups?
In the early stages of startup growth, email marketing can be more important than social media. While social media is a great way to connect with interested potential customers, it doesn't always create the same level of engagement as email marketing.
This is especially so since social media platforms such as Facebook are trying to get businesses to pay for the exposure. Thus, they are trying to limit the organic reach of social media posts. Given that startups are usually limited in funding, email marketing is more cost-effective in reaching more people and getting more eyeballs.
One of the most important things for a startup is to get their name out there, and email marketing is a great way to do that. When done correctly, it can be a powerful tool to reach new customers and grow your business.
Email marketing allows you to build a relationship with your customers and keep them updated on your product or service. It's also a great way to track metrics and understand what's working for your business.
Email marketing is an effective form of marketing that has been proven helpful in building trust in your brand and your products.
Email Marketing For Startup Is More Effective Than Social Media
Marketers are often torn between which medium to use as their main source of marketing. There is a lot of talk about how social media is more effective than email for startups. But is that true?
-Email has a much lower cost than social media campaigns.
-It has a much lower barrier to entry than social media marketing.
-It can be personalized, and social media can’t.
-It helps you build a relationship with your audience as compared to social media where you can’t get to know your followers.
-It is easier to measure than social media campaigns.
-It is a lot easier to create a campaign than social media.
-It has a much less chance of being caught in the spam filters than social media campaigns.
There are many reasons why email marketing is more important than social media for startups. Let’s have a look at the 7 main reasons :
Personalized Communications
Email marketing is a great tool for startups because it allows for personalized communications with customers and potential customers. Email is more personal than social media. When you send an email, it goes directly to the person’s inbox, which is much more likely to get their attention than a post on social media.
You can make people feel like they are being spoken to directly, whereas social media marketing is impersonal. There is no such thing as a one-on-one conversation.
By using email marketing, startups can target their audience with specific messages that are relevant to them. This helps to build relationships with customers and create loyalty.
It’s a Great Way to Build a Relationship with Your Audience
Email marketing helps you stay in touch with your customers. You can send them newsletters and information that is relevant to their needs and interests. It can help you keep them updated on new products and services, as well as any special offers you may be running.
Your customers are the people who are going to use your product. It is important to stay in touch with your customers because they are the only ones who can enjoy your product. If you stay in touch with your customers, they will be more likely to buy your product.
It will also help you in building trust and authority in your brand. It will also help you in increasing your sales. Additionally, email marketing can help you build relationships with customers and get their feedback.
Increased Efficiency
With email marketing, startups can target a wide audience with little effort. It is also affordable, so startups can save money while still reaching potential customers.
Email marketing can be a great way for startups to reach more customers in less time. By building a list of subscribers, startups can stay in touch with their customers and prospects without having to invest a lot of time or money in other marketing channels.
Additionally, it can be a great way to drive web traffic to your website or blog, and it can be used to promote special offers or discounts.
It’s Cost-Effective – There is No Risk Involved in Starting an Email Campaign
Email marketing is more cost-effective than social media marketing. You don’t have to worry about starting an email marketing campaign as you don’t have to spend anything upfront. You can use free software to create a campaign. Many email marketing software programs offer a free tier for up to a certain number of contacts.
For example, I use MailerLite as my email marketing automation software and email provider. It provides a free tier for up to 1,000 subscribers and comes with sign up forms, landing pages and powerful automation. It is very easy to set up and has very good support even for free tier customers unlike Mailchimp which only provides support for paid customers.
Once you start the campaign, you get an idea about the effectiveness of your campaign as email marketing is easy to measure. You can get detailed reports which help you to track how many people open your emails, click on your links, and unsubscribe from your list using the software. This helps you to gauge what’s working and what’s not. You can then make changes to your campaign as needed.
But, if you start a social media campaign, you have to pay a large sum of money upfront. You also have to hire a PR agency or an influencer who charges a lot. Furthermore, if you make a mistake in your campaign, it will be very difficult to change and correct it. Furthermore, advertising via social media platforms such as Facebook is getting more and more expensive and out of reach of startups.
According to Inc.com, the cost to get new customers on social media has risen dramatically: In the second quarter of 2021, the cost per thousand impressions on social platforms was up 41 percent compared with the same period the prior year.
You can easily create an email campaign. You can also send emails to your customers or potential customers for free. Email marketing campaigns do not need you to pay anything. Once you create a campaign, you can send emails to your customers and potential customers for free.
Also, it is a cost-effective way to reach many people. It is important to make sure that the messages are well-written and interesting to get people to open and read them.
Helps You Save Money
Email marketing is one of the most efficient and effective ways to reach customers and promote your business, especially for startups. It helps you save money by eliminating the need for printing and postage costs, and it also allows you to target specific groups of customers with highly targeted campaigns.
Besides, repetitive tasks for email marketing can be automated, making it easy to manage and scale as your business grows. Overall, it is an affordable and effective way to reach out to customers and promote your startup business.
Greater Engagement
Email marketing has been shown to be one of the most effective forms of marketing, especially for startups. According to research by VentureBeat as well as the Direct Marketing Association (DMA), for every $1 spent, email marketing generates $40 in ROI. That’s a 4,000 % return on investment!
What makes email marketing so effective is its ability to reach a large audience with personalized email marketing messages. Email allows you to connect with your customers on a one-to-one basis and build a relationship with them. You can segment the list to send targeted messages to different groups of people, which leads to highly engaged subscribers and conversions.
You Can Focus Your Efforts
Your startup has limited resources. For example, your time is limited. With so many social media platforms available, it can be difficult to keep up with all of them. If you are trying to promote your business, you may want to focus your efforts on email marketing. This will allow you to reach a larger audience with your messages and ensure that your messages are seen by potential customers.
Conclusion
Email marketing for startup is more important than social media because it is more cost-effective and measurable. If you are interested in reaching out to potential customers when starting out and have limited resources, email marketing is the best way to do it. So get started on email marketing by checking out MailerLite now, and you will not regret it!
